Is technology driving us apart – or closer together?

I recently attended The Art of Marketing conference in Chicago featuring Seth Godin and the question was posed to the audience: how many of you feel like technology is isolating us as a society? I did not raise my hand. I looked around and was shocked to see the majority of hands up. Now, I’ve seen this question posed in forums like TED, NPR and other thoughtful, intellectual places. But I hadn’t really formed an opinion. Until now.

I think technology is driving the need for people to come together more urgently than ever before. Children are on Facebook and Twitter doing what one expert described as “self revealing before self reflecting.” Technology changes are eliminating some jobs yet creating new ones. Our economy has been turned inside out and upside down. The business climate changes faster than Chicago weather in two hours. The changes driven by technology are happening so fast, we don’t have time to process it, let alone buy the next generation device.

As a marketing professional, I’m excited. So many new opportunities! So many new ways to communicate and share! So many new things to learn and master! As a wife, mother and regular person who regularly forgets to water her plants, yells at my kids when they get on my last remaining nerve, and can never seem to remember where I last placed my coffee or my glasses, it terrifies me.

That’s why I feel the basics of connection are more important than ever before. Saying good morning, please and thank you. Taking time before a meeting for personal chat before diving into the project at hand. Making time to meet for coffee. Asking someone, “How are you?” and meaning it – then listening thoughtfully to the answer. Picking up the phone and calling instead of emailing or texting (once in a while, anyway – I’m not really a phone talker). Sitting down for dinner with the kids with the TV off, cell phones/iPads/iPods/laptops put away, and taking turns asking how everyone’s day was. We ask questions and listen to the answers: what’s something good that happened? Bad? Sad? What is something new you learned today? What surprised you?

One of my proudest moments as a parent was when my then 11-year-old son came home from school and said he had good news to share. “What is it?” I asked excitedly. He smiled secretively and said, “I’ll save it to share at dinner.” This from a kid who believes MineCraft is a metaphor for life. :)

I think that technology is a reminder that as much as things change – or no matter how fast – we can get through it if we stick together. And remember that no technology can ever replace the basic need we all have: to connect. To share. To belong. To know our place in the big, bad, technologically savvy world. And to know that at the end of any day, someone will be sitting at the table waiting to hear about your day.

Back to the Art of Marketing conference, the first speaker: Keith Ferrazzi, best-selling author and thought leader, who spoke about relationship marketing. Technology might enable relationships. But people sustain them.

What do you think? Is technology driving us apart or driving us closer together?

About these ads

6 Responses to “Is technology driving us apart – or closer together?”

  1. 1 dock disc music box craigslist September 21, 2014 at 12:42 am

    However, whatever ready made bait you favour, it is
    a fact that you can create even more potent baits using a totally new level of knowledge and the reasons for you being able to defeat any ready made
    Another important application of second law of thermodynamics is found in refrigerators and heat pumps, which
    are based on the principle of reversed Carnot cycle or reversed Carnot theorem.

  2. 2 seal beach california September 29, 2014 at 7:53 pm

    Many people advertise affiliate marketing as something that can be started for
    fairly cheap. When executed properly, it can build
    your websites exposure, increase your traffic and
    improve your conversion rate. On-site Optimisation is also a
    very important part of SEO process as this process optimise your website up to 30 to 50%.

  3. 3 nose job vs rhinoplasty October 1, 2014 at 12:39 pm

    Laser treatment can also be used for hair removal, tattoo removal and to
    treat scars or hyper pigmentation. The face lift surgical procedure engages in tightening of the facial and neck
    muscles. Lack of hospital privileges really should sound
    alarm bells within your thoughts.

  4. 4 restore deck coating warranty October 4, 2014 at 4:24 pm

    Your syndicate agreement does not have to be a complex document.
    Be sure to go with fresh bait, and stay away from the baits that are based on chicken or cat food.
    If you are getting ready to go deep-sea fishing, there
    are a few things you might want to know about sea fishing bait.

  5. 5 tappan zee bridge toll cash October 5, 2014 at 9:46 am

    is a form of poρulaqг music with a prominent vocal melody accompanied by
    guitar, drums, and bass. I think one track of Damօn and Naomi’s inn
    partcularis much bettger than anything Gɑlaxie 500
    ever did. Following the collapsе оff the Ottoman Еmpire after World War
    I, thе League of Nations mandate the five provinces thatt
    make up present-day Lebanon to France.

  1. 1 kratom Trackback on September 18, 2014 at 11:54 pm

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Get every new post delivered to your Inbox.

Join 53 other followers

%d bloggers like this: