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How are your words disabling you?

The other day I was feeling blue and typed these words into Google: “feel like you’ve lost your way.” Curiously, one of the first search results was  the Happiness Project; the author wrote a book and blog about a year she spent testing all the advice, theories and conventional wisdom about how to be happy.

I skimmed the article–it was a little too happy for me–and scrolled down to the comments to see how people reacted. One commenter posted a link to Aimee Mullins’ speech, ”The opportunity of adversity“ on TED. (If you aren’t familiar with TED, you might find this article from FastCompany interesting.)

Curious, I clicked. Ms. Mullins, who had to have both legs amputated below the knees when she was an infant, discusses the dictionary definition of  “disabled.” The writer in me immediately recoiled–starting with a dictionary definition is a standard way to begin a term paper, but writers are encouraged to think more creatively.

But when the screen goes black and the defining words for “disabled” pop up one at a time in white type, it’s quickly forgotten. She reads each word aloud–every sad, miserable word. I feel the weight of each word bearing down on me even though I am not physically “disabled.”

Mullins says that when she repeated this definition to a friend, her voice cracked in the middle and she had to stop. Despite all of her tremendous accomplishments–model, actress, paralympic athlete, truly inspiring human being–the negative definition of “disabled” broke her.

This is the power of words.

This is why I take my job as a writer seriously. Words can change the way people think. Words can persuade, inform, enlighten, but they can also hurt, destroy, maim, define…disable. They are more powerful than weapons. That old saying, “Sticks and stones may break my bones, but words will never hurt me” is wrong. Words can and do hurt.

But wait, there’s more. Mullins redefines “disabled” as a crushed spirit. She literally rewrites the definition of “disabled.” When I hear this, I begin to cry. And I am not a crier. When I repeat this story to Hubby, I tear up again. He looks at me strangely–are you…crying???

This is the power of words.

Words can crush your spirit. And there is nothing more sorrowful in my mind. OK, sure, death sucks. But as a friend of mine once said in her sage way, “We all have to die someday. Can’t hang around forever.” With death, life is over. But how long can you live with a crushed spirit? How long would you want to? What kind of life is that? I imagine it’s like living with Alzheimer’s. You are a shadow of the person you used to be or could be. You are never whole again. You are never the same. You are damaged. Hurt. Disabled.

Mullins also posits that adversity gives us a sense of ourselves, that it’s a part of life rather than something that we need to just get through, emerging unscathed on the other side. She suggests that adversity is “change you haven’t gotten used to yet.”  Hence, “the opportunity of adversity.”

This is the power of words. A shift in thinking. A different way of looking at the world, at change. I don’t know what I’m going to do with this yet. But it has made me rethink how I “disable” myself and those around me, often unintentionally. I resolved to work on three things:

Use less “disabling” words. I’ve tried to remember to say thank-you more and share positive feedback. It’s easy and tempting to harp on what’s wrong rather than focus on what’s right. For example, I sent Hubby an email that just said “have a nice day” instead of the usual to-do list. I told a friend who always shows grace under pressure how much I admired her strength and courage. I am trying to remember to say something nice to myself, too, but that one is harder. :)

Examine unintentional “disabling” actions. School starts this week and I remembered how crushed my son was last year when one of his B grades slipped back to a C in a class he had worked very hard to improve. Hubby and I always told both kids that letter grades don’t matter; it’s the effort and learning that count. But our reward system–$5 for A’s, $3 for B’s, nothing for C’s–was negating our words.

I told my kids that effective immediately, we would reward them for effort, not specific letter grades. My daughter shrugged, but my son visibly relaxed;  a weight had been lifted from his shoulders. I am on the lookout for other ways I may be disabling someone, unintentional as it may be.

Stop disabling myself. I am my own worst enemy. I take on too much work. I multi-task to the nth degree. I burn myself out. So this week I cut myself some slack. I asked for help at work. I came home one night exhausted and burnt out and put myself to bed instead of forcing myself to continue working on a project that I was stuck on.

Another night, I gave myself permission to snuggle with my kids instead of going to the gym because “I should.”  On a Saturday, which I might normally spend cleaning, I stocked up on healthy food and went to the gym to reward myself instead of eating chocolate. (Huge for me, by the way. I should own stock in Hershey’s.)

I feel better today than I did when I first Googled “feel like you’ve lost your way.” Maybe I didn’t lose it so much as disable myself from seeing it. I think I’m on the right path again.

How do you unintentionally “disable” yourself or someone else? What can you do to embrace adversity and see it as opportunity or “the change you haven’t gotten used to yet?”

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Think like an entrepreneur no matter what your employment status

You don’t have to be self-employed to think like an entrepreneur. In fact, I’d argue that everyone should adopt the mindset of an entrepreneur in today’s world. It’s the best way to stay sharp, stay sane, and stay or get employed.

So how does an entrepreneur think, exactly? I can’t speak for all of them, but after managing two businesses of my own and talking with countless other business owners over the years, here are the 12 hallmarks that pop up most frequently in conversation:

Seek out opportunity. Entrepreneurs are hungry for new opportunities–you never know where your next lead or big idea will come from. But you have to put yourself out there to find them. Join new professional or social groups. Make friends with your friends’ friends. Ask questions and really listen to the answers. The more people you know and situations you put yourself in, the more likely you will be in the right place at the right time.

Look for problems to solve. How many times do you read about an entrepreneur who created a product out of a need or problem that they noticed and decided to solve? Start paying attention to the people and problems around you at home or the office. Are there any Continue reading ‘Think like an entrepreneur no matter what your employment status’

Got a BS in Twitter? Why you need one.

The other day, a friend who is not in the marketing business asked me if I felt like I had to do Facebook and Twitter. “Do you feel like you have to do it to keep up with the kids graduating college?”

I laughed, imagining college graduates tossing their caps in the air and clutching shiny diplomas for a “BS in Twitter.” (Don’t we all have one of those in something, wink-nudge.) While I have no doubt that colleges are incorporating social media into their marketing curriculum, I didn’t dive into social media for the FUD factor.

I was curious.

Join the party! Drink the Kool-Aid! Update your status!
I wanted to see what the fuss was all about. I knew nothing about the world where many of my younger co-workers were hanging out. It seemed like a big party and I was left out. I didn’t even think about using it for business at first, let alone how businesses and my clients could use it to promote their business. That came soon enough. But it was never about trying to keep up with other people–it was about keeping up with technology.

Technology changes fast, and that impacts every industry. Technology can replace people, jobs, factories, whole towns. If you don’t stay on top of it, you can’t see the changes ahead and how it will impact your industry, whether that’s marketing or manufacturing or dog grooming. Already people are talking about Facebook fatigue. The market is saturated: everyone who wants to join Facebook pretty much has. So now  inquiring minds want to know: Continue reading ‘Got a BS in Twitter? Why you need one.’

Want to be more creative? Be a failure!

My eight-year-old daughter has a pet cantaloupe. The errant melon appeared in our truck after a party last weekend; she discovered it in on the floor in the back seat as we were getting ready to leave. Was it a practical joke? Was it a case of mistaken vehicle? We’ll never know. But instantly, my daughter decided it would make a great pet. She named it Bob. He looks quite nice in her visor, don’t you think?

I am telling you this because taking chances–in your creative work, in your life, in business–is a tricky business, unless you are eight years old and don’t realize that no one has a pet cantaloupe or you have heaps of self-esteem and could give a hoot what people think of you. Since the only eight-year-old who reads–ok, glances at–my blog is my daughter, I’m guessing you are somewhere in between that rock and hard place.

Think about it: when was the last time you did something silly, something really out there, without needing 5-10 adult beverages first? No one likes to say, “I failed,” or

Continue reading ‘Want to be more creative? Be a failure!’

6 stages of the writing process for business and fiction

Recently I had the pleasure of watching a really smart, motivated guy I’ll call Sam put together a presentation  from scratch in a matter of days. I was there from the beginning to end, coaching him on, suggesting new directions and edits, watching as he shaped and crafted the content from a rough outline to a finished, polished presentation.

It occurred to me that this process was much like–no, exactly like–the fiction writer’s process. I am usually so enmeshed in the writing process myself that I forget what it’s like to look at it from the outside in. But the similarity of the writing process for business and fiction is uncanny. See if you recognize these six stages of the writing process:

STAGE 1: The Creative Spark. For Sam, it started with an email that consisted of the basic idea and eight bullet points. He was pumped! Confident he could complete the presentation in two weeks, he requested that we move thedelivery date up. Thankfully, we talked him out of that. Because once the initial excitement of the spark wears off, stage 2 sets in.

STAGE 2: Writing the First Draft. One week later, three of us gathered together impromptu to see Sam’s first draft. It’s important to note that we kept this group small and selective. First drafts are sacred and too much Continue reading ’6 stages of the writing process for business and fiction’

Defining moments: Do men make better leaders?

I read books like some people eat at buffets–nibble on a little of this and a little of that until the pants feel a wee bit snug. Then I go back for one more helping. Right now one of the eight books I’m reading is See Jane Lead by Dr. Lois Frankel. It got me thinking: when did I first realize I wanted to be a leader? I have to say it all started when I applied for the editor-in-chief job at my high school newspaper my senior year.

I’d been with the paper for three years as a writer and felt confident I had a great shot at the head cheese job. My biggest competition was Ted, who was an equally strong candidate. Long story short, Ted got the job, but I secured the second highest position: Managing Editor. Whoopee.

It wasn’t the fact that I didn’t win the top job that got under my skin. It was the reason the journalism advisor gave me for why she didn’t choose me: Continue reading ‘Defining moments: Do men make better leaders?’

How not to make a living as a writer (hint: content mills)

Here’s a headline from Fast Company that made the polish come right off my pedicure: “Yahoo Buys Associated Content, Scores 380,000 Freelancers and Boatloads of Cheap Content.” Is this what content has come down to now? A commodity that can be bought “by the boatload” and scored cheap cheap cheap? Like t-shirts? I see visions of content with Wal-mart “roll back” price signs. Good grief, is this seriously where we’re heading? Are we really this desperate for “boatloads of cheap content”?

Some  of these articles can be bought for five bucks. Yes, you heard right! You can now buy a well-researched, well-thought out, comprehensive article for a little more than a hamburger Happy Meal (according to this Answers.com article, it might be $5.50 if you upgrade to chicken nuggets and a shake) and a little less than a cute pair of flip-flops. I can’t even get a pedicure to look good in the flip-flops for five bucks, I’d have to pay $40 for that. I could get a cheap bottle of nail polish for five bucks or less and do it myself.

Recently, a spate of LinkedIn group discussions have sparked this debate about content mills like Demand Studios which pay, oh, let’s see, as low as five bucks an article. Inevitably you get the content mill writers defending content mills: but we get our work out there! We get “exposure!” Many of us are unemployed journalists! We’re just testing the waters! They give us detailed manuals of writing guidelines!

Here are my counterpoints to those arguments: your work is Continue reading ‘How not to make a living as a writer (hint: content mills)’

What does an MFA get you? You might be surprised.

When I first announced to family and friends in 1996 that I was going to graduate school to earn a Master of Fine Arts (MFA) in Creative Writing, reactions were mixed. OK, people thought I was nuts. They said things like, “But isn’t writing something you either know how to do or you don’t?” and “What does creative writing have to do with marketing?” and my personal favorite, “What the hell will that get you?”

I didn’t care. I was going to immerse myself in learning my craft. I wanted to be a better creative writer for my fiction and a better marketing copywriter. I wanted to train like Uma Thurman in “Kill Bill” and be a kick-ass warrior writer who could whip out a shiny pen and people would step back in awe and respect.

Truth? I’m no Uma Thurman. But going to grad school for my MFA was the best six and a half years of my life. I focused exclusively on Continue reading ‘What does an MFA get you? You might be surprised.’

7 Ways to Make Sure You Get Paid as a Freelance Creative

The other day I received an email from “Kathy,” who was a full-time copywriter for 10 years, and, like a lot of folks lately, had been “let go.” Funny how that phrase conveys that you weren’t screwed–you were set free! Liberated! Go, you wild thing! Kathy wanted to discuss the pros/cons/pitfalls of life as a freelance copywriter, and one of her questions was: how do you make sure you get paid?

Oh Kathy, honey, I’m SO glad you asked.

I’ve dealt with the whole “getting paid” issue from two fronts: as a freelance copywriter and as a co-owner of a mid-sized fire alarm contracting business. I dealt with more collection issues in the construction industry; as a freelance writer, I only had one really bad situation in eight years. I was working with a small agency on a larger account, we had already completed several components of a large campaign, when suddenly a new account person took over and we were “let go” without payment for services rendered to date. Luckily, we had a contract and the agency owner sued the company. Luckily, she has two relatives who are attorneys. Luckily, we won and finally did get paid–18 months later.

Here are seven things you can do to make sure you get paid for your freelance work: Continue reading ’7 Ways to Make Sure You Get Paid as a Freelance Creative’

Working for a Big Company: the multi-shaped peg in a square hole

When you go to work for a Big Company, they show you to your cubicle in the cube farm and seal you into an invisible box. It’s different from your cubicle. The box is literally your job description, written by nameless, faceless HR people, which says, you will do X, Y and Z. Which means that if you have skills in A, B and C, zip it, pal. Don’t make things complicated for us. We’ve already put you in your box. NEXT!

Big Companies don’t know what to do with people like me, who have experiences and skills that translate across roles, cubes and boxes. Running two of my own two small businesses for eight years, I had always worn a lot of “hats.” So it was weird to be assigned and confined to just one role…one hat…every day, day in and day out.

In all fairness, it’s confusing for employers; they hired me to be the square peg for the square hole. But it’s frustrating for me, because I know that I can be square, circular and triangular in any given day. It’s like asking an octopus to use only one tentacle. For three years, I sat in my cube at two Big Companies in a row, writing copy all day, 8-10 hours a day. I proofed and edited long, technical papers until my eyes were bloodshot and grainy. I stopped emailing and sharing ideas about new ways of doing things that were either dismissed outright or ignored. I stopped caring. I got depressed. Continue reading ‘Working for a Big Company: the multi-shaped peg in a square hole’

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