
Do you see that guy? He’s diving off of a platform about 120′ up in the air into the ocean at Rick’s Cafe in Jamaica. Creative? Stupid? Brave? You be the judge. (I jumped off the 30′ cliff and was scared to death!!)
Being in a creative profession, I live, eat, sleep, breathe and dream creativity. It’s my job to be a master of my craft. I’ve spent 20+ years working on this – and every day I learn something new. That’s what I love about this journey that I’ve chosen to pursue. Along the way, I’ve had the opportunity to meet interesting, creative, smart, cool people – and every one of them has a story. One refrain that I hear a lot is, “I’m not creative at all! How do you do what you do, especially in a short timeframe?”
I want to dispel any misconceptions right here, right now: creativity is a gift that we all have. It just looks different in everyone. I happen to make a living with my creativity, so I’ve dedicated a lot of my energy and time to understanding it. Creativity is a muscle that needs to be developed, trained and used. But the important thing to know is that we all have this muscle. Whenever someone tells me they are not creative, it makes me want to grab them by the shoulders, shake them and say, OH YES YOU ARE!
So if you’ve ever thought that you are not creative at all or wish to add more creativity in your life, here are 7 tips that have worked for me – and I hope they work for you, too.
1. Be curious. Creativity comes from a burning desire to understand, to know, to dive deeper than the surface of everyday life. Ask more questions. No – question everything. I drive people crazy sometimes with my questions, but if I don’t understand, how can I help? Listen for opportunities to ask questions. A great example is when someone says, No, we can’t do that, it will never work. Or my favorite: but this is the way we’ve always done it. I always ask, why? I read an analogy once, that you don’t tear down a fence without first finding out why it’s there. Maybe it is old and falling down and serves no purpose. Fine, tear it down. But if it’s there to keep the cows from wandering off into the hills, the fence needs to stay. But if you don’t ask questions, you’re missing the good stuff. I always get nervous when I am teaching a class or interviewing a creative professional and ask if there are any questions – and I get crickets.
2. Recognize your own creative passions. When one friend told me she was not creative, I reminded her about her flair for cooking and creating new dishes. I then reminded her that I have burnt hard-boiled eggs.
Another friend who is an engineer said the same thing. I reminded him that every time he was given a problem to solve with a new design, he was being creative. Cooking, engineering and knitting may not seem on the surface to be as creative as the work that a poet or an artist does, but you are using the same creative muscle, just for different outcomes.
3. Find what lights you up inside. My good friend and neighbor recently took up knitting with her daughter. As she talked about it, her face lit up, she talked excitedly, and she was happy. Think about what does that for you. It could be tinkering with a car. Maybe it’s decorating. Whatever activity you can do and completely lose yourself in, that’s your creative outlet and you need to find a way to do more of it in your life. As we get older, it’s tougher to find time for yourself, but creativity is as essential to life as air, water, food and shelter. Without it, we are simply not whole. What you did creativity at age 9 might still suit you at 49, but if not, look for something new. Commit to giving yourself the gift of an hour a week devoted to your creative passion.
4. Listen more than you talk. This is hard for me when I am in the mood to talk, especially after I’ve had 3 extra-large Dunkin Donuts black coffees.
It also requires that you can be comfortable with silence. When I first became a manager, I turned to a good friend with excellent business sense and years of management experience to tell me what I needed to improve. He said, “Learn how to be quiet.” (I guess I talk too much around him LOL) But I realized that this is critical not just for managers but for people. When you listen, you have more time and energy to observe and pay attention to the little details that tell you more than words ever could. That’s what creativity is about: seeing and hearing the truth below the surface – then finding a way to interpret and reflect back what you see.
Being in a group setting for me is like drinking 3 extra-large coffees. I turn into the Energizer Bunny (look! He has his own bio!). But making time to sit quietly and listen helps me understand people better. I can study their gestures. Listen for good dialogue and story starts. Another friend who is a photographer takes photo walks – she wanders Chicago on her lunch hour and takes photos of what moves her. Take time to listen and observe. It doesn’t take much time. Every morning after my workout at the local YMCA, I walk to my car and simply stare up at the endless sky of orange, blue and gray. I see mist rising above the field. The sun shines warm on my face. I close my eyes and I let it all sink in. It never ceases to fill me with joy. It takes 60 seconds. Give yourself this gift. You deserve it!
5. Know your own creative process. My work requires that I create something out of nothing, often with insane deadlines. It is not a 9am – 5pm job. I need time to think. To simmer. I also need a deadline – usually the more urgent the better. I work better under pressure, otherwise, I will simmer forever because I love to live in creative simmering mode. I need large blocks of time to work through a first draft. I need music at some points in my process, but silence at others. I always need coffee. Some work I can only do at 3am. Some people need to talk through a creative challenge and bounce around ideas, then go off and work it through alone. Some people need to work in a coffee shop, while others need to work at home in their pajamas (hey, it works for Hugh Hefner!). The point is, think about what you need. Then follow and feed your process. You’ll be surprised at how much more creative – and productive – you will be.
6. Seek out new experiences. Get out of your comfort zone. Try a new class at the gym. Force yourself to drive a different way to work every day for a week. Take a weekend off from life and go somewhere new. Try a new activity. I’ve gone to pottery classes with an artist friend (and have a misshapen bowl to show for it), learn a new language. Think of it as cross-training your brain. Every new activity that pushes you out of your comfort zone helps you get more comfortable with ambiguity and change – where creativity thrives. The picture in this post is from my vacation to Jamaica in 2010 – that cliff diver was a professional, but I dove off of a 30′ cliff that was made for amateurs. I am not coordinated, so I hit the water ass first, which I liken to getting spanked by God. But it was so out of my ordinary life, spent behind a desk, that it energized me for weeks afterward and I wrote three short stories in a week. Even though I couldn’t sit down for three days afterwards, it was worth it.
7. Make your creativity a priority. I know, we’re all busy. I can’t remember if I ate breakfast let alone what I had and refuse to tell you how often I forget things because my mind is so preoccupied with the details of family, work and life. (Let’s just say that I often drive past my exit on the expressway because I am lost in creative thought and am on a first-name basis with my bank, as they call me frequently to let me know they salvaged my debit card, which I left in the cash station machine.) So yeah, I know, it’s tough to fit in time for anything else. But know this: you need creativity. You need to lose yourself in a creative passion, reaching that ‘zen’ state where you lose track of time and lose yourself in your creative work. You will be a better spouse, friend and employee because you are doing what you love.
I apologize this is so long, but there’s so much more I could say, I never get tired of this topic. Please share what works for you, what your creative passion is and how you fit creativity into your life – or want to. Inspire us!!





Simplify your words. Simplify your life.
Published November 28, 2012 Business , Copywriting , Creative Life , Creative Writing , Creativity Coaching , Marketing , Social Commentary 4 CommentsTags: copywriting, how to write a clear message, keeping it simple, messaging, simplicity, simplify, strategic messaging
That’s why reading this article on simplicity in messaging cheered me up immensely. I am a HUGE fan of keeping it simple – simply read the first paragraph of this blog post and you’ll know why. Every new technology, new app, new ‘innovation’ requires more of me – more creative ‘strong’ passwords; more log-in security questions and answers (which in good writer fashion I have begun to fictionalize for fun); more brain power; more time to ‘learn’ the fabulous new program or platform…in fact, when I told a friend I was getting my first iPhone on Friday, he said, “Good! You’ll have the whole weekend to figure it out.”
Wait – did you hear that? It was the sound of my iPhone excitement balloon deflating.
So yes, I am a fan of simplicity. In messaging and in life. More choices do not always mean better choices. Many people and companies feel that the more ‘options’ they provide, the better. The more content they provide, the better. The more choices in customization, the better. But you know what people really want?
They want to walk into the store, grab a laundry detergent, and go home. That’s it.
This simple philosophy applies in messaging, in marketing (especially B2B!), and in life. I work with people who are way smarter than me who make really cool yet very complicated technology. But if you can’t communicate the benefits of that cool, complicated technology clearly and concisely – and in a way that stands out from the clutter of other cool, complicated technology on the market, it won’t sell. Period. This is true in any business and in life. If you need to convince anyone of something – whether it’s your kids, your customers or yourself – you have to keep it simple.
Here are five simple ways to make sure your message is clear, concise and memorable no matter who you’re talking to:
1. Will a six-year-old get it? The old rule in my writing classes was, write for a sixth grade audience. I say make it six years old. Today most six-year-olds are more technology savvy than we will ever be. Distilling your message down to a six-year-old’s understanding does not make you less smart, make your message less relevant or your product any less cool. It just helps the people who buy it understand why they should. It helps people understand why they should listen to you and do what you want them to do.
Don’t have a six-year-old handy to try this out on? Borrow a friend’s kid. Practice on a niece or nephew. If you can’t explain to them what you do or what you’re trying to say, you need to rethink your message.
2. Read your message out loud. Are you using three-syllable words when a one-syllable word would do? Are you just showing off your big vocabulary? Do sentences run on for a full paragraph? After you read your message out loud, do you know what you actually said? Or is it like trying to read a paragraph with six toddlers around – you read it seven times and you’re still not sure what it said? If you answered yes to any of the above, try again. Simplify, simplify, simplify.
3. What 3 key points do you want people to remember? The rule of three is well-known to fiction writers. You get three wishes. Three days to complete your mission. There are three sisters. You get the idea. Why is this? Because it’s easier to remember. And in some cases, the story could go on forever – like some presentations we’ve all suffered through.
If you continually find yourself reiterating points, rambling, writing 5 pages of messaging when you know damn well you only have 3 minutes to talk, ask yourself: what 3 things do I want people to remember? Write those three things down. Go from there.
I’ll let you in on a secret: I used this trick on myself in my personal life. When I decided I wanted to lose my stress/baby/negligent weight gain “once and for all,” I gave myself 3 simple rules: no white carbs, no sugar, no processed food. It was easy. I could remember it. I didn’t need to track points, look up calorie counts, keep a food journal, spend thousands of dollars on expensive prepared meals. All stuff that I don’t have the patience for. Not that I knock formal programs – whatever works for you. But I’m a simple gal. The power of 3 simple rules worked for me. I lost 40 pounds and have kept it off for almost two years now. I wouldn’t suggest this to you if I hadn’t tried it on myself, you know.
4. Is it memorable? Is it different? There are a lot of great writers in the world. But there are a select few who know how to write a headline, a phrase, or a question that just sticks with people. They remember it. In marketing, we call this your point of differentiation or value wedge. In real life, it’s called, what makes you different from everyone else? Find that. Work it. It could be a strong personal story or compelling statistic. For public speakers, it might be their delivery. Find something that is unique to you, authentic to your story or compelling in some way to your audience (not just you). Not offensive. Not questionable. Not over-sharing. Just – memorable. Honest. Simple. What will make your message different from what everyone else will say?
I remember when I was in graduate school studying for my MFA in Creative Writing, this fear came up a lot and I was no exception: what I have to say isn’t different, it’s been said before, it’s unoriginal, blah blah blah. The thing is, there are no original stories. The only thing that makes them different is your perspective, your experience of it. It’s the one thing that differentiates you from everyone else: you. Which leads me to the last point…
5. Does it reflect the real you? This is probably the toughest one for everyone, myself included. If you’re not typically perceived as a comedian, don’t force the jokes. If you’re a lighthearted, madcap creative person, don’t try to pull off a professor approach. Just be you. Find a story from your life that symbolizes what you’re trying to convey and also shows the ‘real’ you. There are times when you need to ‘fake it until you make it,’ but when you want to communicate a message, persuade or convince someone, this is not the time to be fake. This is the time to be you. This is what people will remember. After all, if you’re not OK with you, why should anyone else be?
I hope this helps you find the right way to tell your story, whether it’s for investors, customers, your kids, or yourself. Just so you know, the picture in my post is a sign that my 11-year-old daughter bought with her own money at a charity event. It says “Be Amazing.” It hangs right next to her bed with other pictures that inspire and enlighten her. It doesn’t get any more simple than that, does it?
So the next time you need to say something, just remember: Be clear. Be simple. Be you. And above all, be amazing.