The concept of personal branding has been around for longer than I realized; this great article came out in 1997. I guess I always thought of it as common sense–”dress for the job you want, not the job you have” kind of stuff. But now I realize that it’s more than your clothes; I think it’s the story you tell about who you are and what makes you “you.”
So how do you find your story? Think like a marketer! Whether you’re looking for full-time creative work or pitching your services as a freelance creative professional, here are five questions that come up in the marketing process that you can use to build the brand of you: Continue reading ‘How to build the brand of you? Think like a marketer.’
