Recently, I was assisting a nonprofit group with their marketing program. In hushed tones, they asked if I knew anything about Facebook and Twitter. These ladies are all very nice mostly stay-at-home moms who are working hard on a worthy cause, and many of them had faced countless hurdles in their lives (one woman’s house had recently burned to the ground), yet at the mere mention of social media, they looked frightened.
When I asked if they wanted to start a Facebook group, they exchanged nervous glances around the table as if I had asked them to go streaking down Main Street in Downers Grove. And get tattoos afterward. There was a long, awkward pause, until finally the president squeaked out, “Let’s do it!” Translated: What did we just do? She looked skeptical, hopeful and worried. Social media marketing has that effect on a lot people—much like tattoos and streaking down Main Street.
I would know, because Continue reading ‘What social media marketing and tattoos have in common’