What you really mean when you say “I’m not creative”

Over the years, I’ve heard countless people tell me that they are not creative. This always surprises and amuses me. What I’ve found is that this phrase is often used for other purposes. For example:

As a disclaimer: “I’m not creative, okay, but here’s my idea…”.

To soften a request: “I think we should use my headline instead of yours. I mean, I’m not creative, but I think it works better.”

To avoid work: “I can’t help you with this. I’m not creative.”

To sum up a vague objection: “I don’t like the bird graphic/the color purple/this story…but well, maybe it’s because I’m not creative.”

As a sarcastic jibe: “Yes, I saw your artwork/design/story. I’m not creative though, so maybe that’s why I don’t get it/like it/care.

To mask anxiety: “I’m a logistical person. I’m not creative. What do I know?”

So what does “being creative” really mean?
Everyone is creative. But “to be creative” means different things to different people. At its heart, creativity is about:

  • Curiosity: you want to know about people, places and things
  • Risk: you are willing to take a chance on things and ideas that are important to you; that includes speaking up and taking action when it matters
  • Reflection: thinking feeds ideas which feeds creativity
  • Patience: sometimes you have to wait for ideas to come and trust that they will come
  • Listening: sharing ideas requires a willingness to hear what someone else has to say without judgment
  • Passion: passion fuels inspiration which fuels creativity

Notice how I didn’t mention anything related to writing, artwork, painting, sculpture, design…all of those activities that are typically labeled as “creative.” Just because I’m a writer does that make me any more creative than a software developer who creates a cool app? Or a scientist who makes a major breakthrough in cancer research? Or a mom who finds a way to get her kids in the car without tantrums?

Exactly. Creativity is not something you either have or don’t have. We are all creative. Take a look at your own work and life and see all the ways, big and small, that you are creative. Use the six qualities above as a check list. You might be surprised at how creative you really are.

What does “being creative” mean to you?

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