Enter “Happiness” into Google Maps: Where Will You End Up?

Sunset landscape

There is something about
Watching an orange sherbet sunset
framed by weeping willows
Sink quietly into darkness
that soothes the soul
(despite the weeping)

There is something about
Walking on eggshells
that changes you
Cheats you
Damages you
Shames you
Silences you
(did you know you could live your whole life this way)

Being told
Don’t tell
Don’t cry
Don’t question
Don’t feel
Don’t be you
(how long exactly does it take for a heart to die?) Continue reading “Enter “Happiness” into Google Maps: Where Will You End Up?”

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feeling lost? think back to when you were 9

When I was nine years old, I thought about what I wanted to be when I grew up. After exploring options like veterinarian, teacher and librarian, I finally settled on one thought: I want to write things that make people think.

Flash forward…a lot of years. I am now helping really smart people build compelling stories about very complex products. A big part of my job involves being a good listener. I listen to engineers talk about the fantastic, creative products they have dreamt up, designed and built, then created with the help of a team of other really smart people. I extract what I know will make a great story and help them build it with the tools and techniques I have honed through…a lot of years of studying the works of great writers and building stories for many companies.

There is nothing more satisfying to me than helping someone tell their story – whether it is a biography, a product messaging platform focused on the customer’s needs, or a white paper on the benefits of 40G or Class 4 antennas. Recently, I helped a team hone the strategic message for a new product launch. The product is cool, innovative and complex. At the end of a two-day messaging session with a team of eight, the leader of the team delivered a pitch based on the foundation we had just built that was clear, concise, and truly compelling. It truly confirmed that I am doing exactly what I set out to do: write things that make people think.

Continue reading “feeling lost? think back to when you were 9”